Experience from principals who have done the work themselves.
AMC is deliberately small at the top with a deep, vetted bench behind it. Our principals have been in the trenches — building companies, running sites, sitting in the boardroom — and the method they built comes out of that, not out of a textbook. Whoever leads your engagement is a qualified professional working to it.
Certified WBEProServices pre-qualifiedFour regions130+ consultants and partners
The team
Three people, three disciplines, one method.
Psychology and organizational development. Operational execution and change. Behavioural coaching and psychological safety. Between them they cover the full distance from a number on a page to a leader who behaves differently on Monday.
Agnes Watkinson
Founder & Managing Principal
Most CEOs and PE partners aren't short on effort. They're short on people systems that can keep up with the speed and complexity of the business — and that is where strategy stalls in execution, technology spend fails to show up in EBITDA, and leadership pipelines quietly thin out.
Agnes founded AMC Services alongside Leslie to close that gap with evidence rather than opinion. She brings seventeen years across organizational development, talent and change in mid-sized and enterprise organizations, and works directly with C-suites, business owners, private equity investors and boards to turn diffuse "people problems" into hard-edged insight, board-ready risk narratives and executable roadmaps.
Her background is behavioural science before it was business. She studied Psychology at York University and spent four years as a research assistant on a clinical research programme — patient interviews, data integrity, literature synthesis — work that was nominated for and awarded a university research grant. That discipline is still visible in how AMC builds an assessment: define the construct, measure it properly, and refuse to report what the data does not support.
She was selected as Global Advisor and Chief Organizational Development Officer to an international partner network founded by a globally recognized supply-chain strategist, with more than 150 partners across the United States, United Kingdom, Germany, China, Brazil and Australia. Over a year she built the organizational development practice out from the ground up — advising executive teams on the people and culture risk behind entrepreneurial growth, industrial expansion and technology adoption, across multiple geographies and regulatory environments. She has since exited that role to focus on AMC as it scales. For clients considering AMC, the point of that chapter is simple: the same EBITDA-linked diagnostic method used with mid-market and PE-backed firms in Canada was vetted and adopted by a global network.
Before AMC, Agnes founded an AEC-focused recruitment and advisory firm. She built it first in Toronto, scaled it across Ontario, then nationally, then into the United States — fourteen years in total — before selling the business to her partner, who runs the organization to this day. The handover ran on a one-year exit plan she designed and executed herself. She led senior leadership and critical talent searches throughout, and advised on employer brand, culture and leadership practice.
That last detail matters more than it looks. When AMC advises a board on succession, key-person risk or a founder transition, it is not theory being applied to someone else's business — she has built a company, scaled it across three markets, and then made herself unnecessary to it on a planned timeline.
She is also the founder and president of a not-for-profit building community, policy and mentorship for women and diverse professionals in architecture, engineering and construction.
Her working principles are consistent across every engagement: evidence-based rather than opinion-led, commercial rather than sentimental, and capability-building — your internal team should leave stronger, not dependent on her.
Credentials
BA Psychology, York University
Founder, AMC Services
Former Global Advisor & Chief Organizational Development Officer, international partner network
Founder & President of a not-for-profit for women and diverse professionals in AEC
Founder of an AEC recruitment & advisory firm — 14 years, exited
Named to Canada's Top 25 Under 40 in Occupational Health & Safety, 2025. Leslie converts people metrics into profit insight — and then stays to make the change actually happen.
She partners with senior leaders to drive enterprise-wide transformation through organizational development and human capital strategy, with a particular focus on closing critical skill and leadership gaps and building workforces that hold up under talent shortage, regulatory pressure and technological disruption.
Fifteen years spanning operational execution and senior-level collaboration means she has seen the systemic barriers from both ends. Misaligned vision and strategy. Resistance to change. Ineffective communication. Persistent talent acquisition and retention problems. All of them produce the same result — lost margin and stalled performance — and all of them look different from a site trailer than they do from a boardroom. Leslie has worked in both.
Her operational grounding is genuine rather than theoretical: she came up through civil, nuclear and infrastructure construction as a Site Superintendent and certified National Construction Safety Officer before moving into operational engagement and innovation leadership. That history is why AMC's recommendations tend to survive contact with a real organization — she knows what a plan costs the people who have to run it.
At AMC she leads end-to-end execution: designing and implementing people strategies, optimizing project delivery, enabling digital transformation and integrating new technologies. Alongside her AMC work she serves as Associate Director of TRACCS, a national transit and rail association, contributing to policy development and governance in the Canadian rail sector and advancing standards across the industry.
The through-line of her training is the same as her practice: rigorous analysis, then practical implementation, turning human capital from a cost centre into a driver of profitability.
Credentials
MBA, Change Management
NCSO — National Construction Safety Officer
LEED AP Building Design + Construction
Canada's Top 25 Under 40 in Occupational Health & Safety, 2025
A diagnostic tells an executive what needs to change. Mike is the one who sits with them while they change it.
“I'm not a trainer. I'm a performance coach. My work isn't to deliver a script — it's to help your leaders identify the habits and behaviours that make them successful for themselves, their teams, and the business.”
Mike is AMC's in-house leadership and performance coach, and the reason our findings translate into behaviour rather than intention. Where the assessments identify which competencies a leader leans into under pressure and which they trade away, Mike does the individual work that shifts those patterns — one leader, one plan, over months rather than in a workshop afternoon.
He is a Certified Master Coach and Master NLP Practitioner, a Certified Psychological Health & Safety Professional and a Certified Mental Health Coach — a combination that is rare in executive coaching, and the reason he can work credibly at the intersection of leadership performance and psychological safety rather than treating them as separate agendas. He describes the role as working like a sports psychologist for the boardroom: agile, grounded in evidence, and tuned to the real conditions inside a specific organization rather than a curriculum.
Critically for the executives he coaches, Mike does not coach from an academic vacuum. Before building his practice he spent twenty years in sales, operations and consulting across the construction industry, and held a seat at boardroom tables himself. He has lived the quotas, the tight deadlines, the pressure of client work, the operations behind the scenes and the team pressures his clients face every day. Senior leaders tend to relax with him quickly for exactly that reason: he has carried commercial responsibility, and he is not describing pressure he has only read about.
His work spans three areas. Team alignment and facilitation — he does not lecture, he runs the conversations that identify strengths, bridge gaps and bring a team into a single direction. Performance psychology, introduced as practical tools built into the daily workflow rather than as abstract theory. And targeted one-to-one growth, helping each leader understand their own psychology, navigate their distinct challenges and reach their goals.
There is no rigid script and no standard programme. In his own words: "I am not there to build dependence on me. I am there to leave a team that can sustain its own performance long after our work is done." Which is, not coincidentally, the same thing AMC says about every engagement.
In a group programme he runs the workshops that build shared language across the executive and management layers. Between them, he runs the individual coaching that makes it stick.
Credentials
Certified Master Coach
Certified Master NLP Practitioner
Certified Psychological Health & Safety Professional
Certified Mental Health Coach
Electrical Engineering background
20 years in industry — sales, operations and consulting — before coaching
Hear what people are saying about working with Mike
Partnering with Mike has been one of the best leadership decisions I have made as President. Across our partnership he helped us see what we were doing well and where we could grow, as a team and as individuals. Psychological safety developed, freeing everyone to speak their minds. Our leadership team still consults him months later, and we have retained him for a second cohort.
Jeremy NixonPresident, Brown & Beattie Ltd.
The coaching helped transform our talented leaders into major contributors who work effectively on their own and can manage teams of varying talents and performance levels. Our teams have learned to transfer their lower performers as well as accelerate their high performers.
Nick CoffeltVP Engineering, Americas · Aluma Systems
We knew it was critical to invest in our foremen and supervisors, the backbone of our organization — not just their leadership skills but them as individuals. We worked with Mike for two years. His unique style of weaving together the personal and professional lives of his clients was exactly what we wanted.
John AbelOwner & President, Navacon Construction
Pragmatic and genuinely insightful leadership sessions. Mike created a space where we could engage openly, helping us feel more comfortable and better informed, as individuals and as a leadership group.
Lili Vu-CampbellPartner, CORE Architects
Coaching testimonials are published with the named permission of each client, as they appear in Watkinson Coaching’s practice materials.
Why we built it
We kept getting hired to fix the wrong thing.
We were being brought into fully scoped change and transformation programmes. Clients pointed us at a symptom; we would trace it back and find the root cause sitting outside our contracted scope. Then we would have to fight for more scope to fix the thing that actually mattered.
So we stopped starting with solutions. We built a way to diagnose the root cause first — at scale, in weeks, for a fixed fee.
The other half of the problem was language. Executives were not responding to conceptual conversations about human capital. The moment we started talking about cost — real money, lost in places that never appear on a P&L outside salary and recruitment — they listened. Because our analysis runs on your own compensation data, we could put a number on it.
That is the whole method: measure honestly, cost it in your terms, hand you the evidence, and pause and reflect.
When performance drops, most organizations launch a new programme instead of diagnosing the cause. We refuse to recommend anything we have not measured, and we will tell you when the evidence does not support the spend.
02
Education is the point
We publish our methods, give away our assessments and speak wherever the conversation is real. Organizational development should not be a black box sold back to the people who need it most. Teaching it widely is a core value, not marketing.
03
Capability that stays
Every engagement is built so your team leaves stronger rather than dependent on us. The roadmap is written for your champions to run. If you never call us again, we have done the job properly.
Speaking & thought leadership
We teach this work in public.
Agnes and Leslie speak on organizational health, succession, AI adoption and digital change — at industry events, on podcasts, and in client boardrooms. The Preparedness Assessment and the Digital Dexterity Playbook were both published in response to demand from the audiences we were speaking to.
Recent and upcoming: The Buildings Show 2026 on AI adoption and understanding; The SiteVisit S5 E158, recorded at The Buildings Show; and fireside sessions on digital change management with technology companies.
As featuredOn the cover of H2OSWCA, Spring 2024: “Women Driving Diversity in the Construction Industry”
On stage · OGCAFireside conversationPodcast recording · The Buildings ShowPanel on digital adoptionWorkshop · wellness in high-pressure industriesWorld Business Forum · New YorkOSWCA Annual ConferenceAgnes & Leslie · The Buildings Show
Credentials & infrastructure
Boutique at the top. Substantial behind it.
You are not buying a fixed team you have to keep busy. We scope the work against what the diagnostic actually found, then deploy the specific expertise the evidence pointed to. Intake to the roster is closed — the bench is deep enough.
Certified WBE
Supplier-diversity eligible through WBE Canada.
ProServices
Pre-qualified, Government of Canada. Other government contracts apply.
130+ roster
Vetted consultants and industry partnerships. Intake is closed.
Four regions
Canada, United States, Europe and Latin America.
Partners, affiliates & accreditation
BambooHRHR software we work alongside. AMC is a BambooHR referral partner.